Real estate investor and general contractor
I came to construction through accounting.
It is a less romantic route than most, and it turns out to be the useful one.
My working life started in financial systems and accounting. Ledgers, controls, reconciliations, and the reporting stacked on top of them. That work teaches one habit above all others: a number is only as good as the process that produced it, and most bad numbers are not dishonest, they are the result of a process nobody designed on purpose. It is unglamorous. It transfers to property almost completely.
Investing came next. Looking at buildings as assets rather than as places made the gap obvious immediately. The financial side of a deal is modelled to two decimal places and the construction side, which is where the money actually goes, is frequently a single guess written into a spreadsheet cell. Investors who would never accept an unsupported revenue assumption will accept a rehabilitation budget with no basis at all.
So I went and learned the other half. Not from a book, from the job: pricing scope, walking buildings, dealing with what is behind the wall, sitting in the permitting process, running trades, and being the person who has to answer for the schedule. The fastest way to understand where a construction budget breaks is to be the one holding it when it does.
That work now runs through Homer Reno LLC, the Illinois construction company I own and manage. It is a young company. It was formed in 2026, and South Shore, Chicago is its first project: a full residential rehabilitation where I am both the owner and the general contractor. I would rather say that plainly than imply a history I do not have. What I bring is not a long list of completed flips. It is a way of running the work, applied to a real building, documented while it happens.
My real estate activity is in Chicago and the south suburbs, which is where I live and where I work. I am not offering brokerage services through this site and I make no claim to hold an active Illinois real estate licence. On this site I am an investor and a contractor.
The through line across all of it is systems. A rehabilitation is a control problem wearing a tool belt. Scope written line by line, costs tracked against those lines, permits and inspections treated as scheduled work with dependencies, risks recorded before they arrive, and changes documented rather than absorbed. None of that is clever. It is ordinary construction administration, done consistently, by someone who was trained to care about how a number was produced.
I work with investors because that is the audience the approach is worth the most to. A homeowner wants a finished room. An investor needs to know whether the number holds, and that is a question about process before it is a question about taste.
01
Where things actually stand
Stated flatly, including the parts that are still in progress.
- Role
- Real estate investor and general contractor
- Construction entity
- Homer Reno LLC
- Ownership
- Segun Zubair, sole managing member
- Entity formed
- 2026, Illinois
- Insurance
- $1,000,000 per occurrence / $2,000,000 aggregate commercial general liability
- Current project
- South Shore, Chicago, active rehabilitation
- Focus area
- Chicago and the Chicago south suburbs
- Brokerage services
- Not offered or advertised through this site
Licensing, insurance, and the separation between construction and real estate are set out in full on the disclosures page.
Ask me about a building.
The useful conversation is a specific property or a specific market, not a biography.
Schedule a conversation